Google AdSense is probably the most
popular advertisement service on the web.
By including a specific javascript code in
your web site, it allows you to generate
revenue though different advertisements
related to your web site content. The
amount of generated income is based on the
type of advertisements and the number of
clicks on them.
Your income is generated both from clicks
on ads and from impressions (number of
times the advertisement is shown on your
web site).
Besides the clicks and the impressions, you
can earn money by including a Google
search box in your web site code. If your
web site visitors use it you will get a percent
of the profit relevant to their search terms.
AdSense for Feeds and AdSense for Domains
are also available . The first one places ads
in the feeds managed by Google for your
web site. The second one allows
advertisements to be included for domains
that do not open a web site with content.
All AdSense options are described at:
https://www.google.com/adsense/support/
bin/topic.py?topic=8433
Bear in mind that making money with
Google AdSense requires a popular site with
popular keywords on it and attractive
positions for the ad placements.
Generally, the software is administered by
Google and you can monitor your balance
through your Google profile.
The service is freely accessible for everyone
who complies with the corresponding Terms
of Use.
You can check the Terms of Use here:
https://www.google.com/adsense/support/
bin/answer.py?answer=48182
Google AdSense Tips
and Tricks
The Google AdSense solution is used by
millions of web masters around the world.
Some of them have great success and good
income, while others get only a few dollars.
Here we will share some basic tips which
are known to help increase the revenue
generated through Google AdSense.
First, you should choose the advertisement
block format which best suits your web site
visual style. The experience shows that the
336×280 Large Rectangle, the 300×250
Medium Rectangle, and the 160×600 Wide
Skyscraper are the most effective shapes.
Still, you should mind the visual appearance
of your web pages when you insert the
AdSense code. If you have a little space for
ads, the best solution will be the link unit
format.
Additionally, you should pick the most
suitable color palette for your ads block. If
you have a light background on your web
site, it is better to use a similar light palette
for the AdSense box. The contrast choice for
an ads box palette is good only for web sites
with dark background. Still, it is better to
pick a color which already exists in your
web site.
It is better to create an ads unit which
includes both text and images. In this way
both will be displayed and this will increase
the chance to get a click on an
advertisement by a web site visitor.
Next, you should consider the location of the
ads on your web pages.
Probably the best position of the
advertisements is in the top / header of
your site. However, this can break the
consistency of your content, so you should
be careful using such a solution. Other good
locations are just below the navigation bar,
above the footer and in the left menu area.
You should always put yourself in the
visitors’ shoes and look to the web site from
their point of view. If the ads block makes
you feel uncomfortable while browsing the
web site, you should consider a different
position or formatting.
Additionally, you should define the number
of the advertisement units per page. There
are some restrictions about it. You are
allowed to have up to three advertisement
units per page (in addition to three link
units and three referral units). If you have
a web site with a lot of content, which
requires the visitors to scroll down the
pages or you manage a forum or a blog, it is
wise to put more AdSense blocks. However,
always make sure that the main unit which
will generate the major part of the revenue
is loaded first in the web site source code.
In case you wonder, if you place more than
3 ads units on a page only the first 3 will
appear.
Detailed instructions on how to improve the
efficiency of your AdSense blocks can be
found in the Google AdSense resources
section:
https://www.google.com/adsense/adsense-
resources
